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TIA Ventures September Newsletter
September 2025
TIA Ventures
September 24, 2025
Recent Rounds
Cookie Finance is the business management platform for the exploding creator and influencer economy, providing tax, bookkeeping, accounting, benchmarking, and other business needs. The platform enables Cookie customers to grow their business, save thousands in taxes, stop worrying about the IRS, and focus on what they do best: creating content. The platform is now helping creators with millions of followers to scale their businesses.
Insights From Industry Experts
RentRedi VP Kelly LeVasseur Shares Her Secrets to Cracking the Code on Marketing to Landlords
We sat down with Kelly, VP of Growth at RentRedi, to talk about what it really takes to build a growth engine in one of the trickiest markets out there: landlords. Not quite B2B, not quite consumer—but millions of decision-makers running real businesses.
From DTC to SaaS Trailblazer: Kelly brought her chops from the fast, competitive world of direct-to-consumer marketing, where speed and creativity are everything ⚡️. She quickly discovered SaaS was a different challenge—longer sales cycles, undefined categories, and customers who didn’t even know this kind of product existed. Instead of being discouraged, she reinvented her playbook.
An “Aha” Moment in the Field: To get closer to her customer, Kelly didn’t just run campaigns—she became a landlord herself and managed a property using RentRedi 🏘️. That firsthand experience changed everything. Suddenly, she felt the stress points and saw the relief the software created. That insight shaped RentRedi’s messaging and helped the company stand out in a crowded space.
Building a Category, Not Just a Brand: Kelly recognized early that this wasn’t just about performance marketing. It was about building trust in a new category. By blending sharp digital tactics with brand storytelling 🎯, she helped transform RentRedi into a platform landlords rely on—automating tenant screening, listings, rent collection, and more.
Persistence that Pays Off : The early days weren’t easy. Kelly admits she thought she had it all figured out—until the “gut punch” hit 💪 and nothing worked as planned. Many would have quit, but she leaned in, fueled by belief in the product and her drive to win. Five years later, RentRedi is thriving—and her leadership in growth is a big reason why.
👉 TLDR Takeaway: Kelly’s story shows that the best marketers don’t just “sell the product”—they live the customer experience, translate it into strategy, and keep pushing when others would stop.
Portfolio Company News
 | Bevi CEO Cathy Lewenberg: Building Friendships in the Age of Hybrid Work ezCater’s VP of Brand and Digital Marketing, Jennie Hardin, sits down with Bevi CEO Cathy Lewenberg to explore the rising importance of workplace friendships. With 70% of employees craving more connection, discover how companies can “earn the commute.” Learn how intentional spaces and thoughtful activities—from team lunches to group bike rides—can transform the office into a social destination. Read More. |
 | ARC Recognized at the 2025 RetailTech Breakthrough Awards! ARC has been named Store Management System of the Year, in recognition of their commitment to streamlining enterprise device management and operations at scale. The annual RetailTech Breakthrough Awards program highlights those leading meaningful change in the global retail technology industry. Read More. |
Open 👩🏽💻 Roles
🚀 Hot Jobs Alert!
Here are some open roles from our portfolio companies that just closed fresh rounds of funding 💸—meaning now’s the perfect time to join them on their next chapter. Whether you’re into product, growth, or engineering, there’s something here for every builder 🔧
👇 Check out the roles and apply before they’re gone!
TIA Ventures Team
